Walsh Whiskey has appointed six new distributors in Eastern Europe in a bid to capitalise upon strong growth in the region.

Walsh Whiskey Distillery has signed an agreement with Dugas of Paris, for the distribution of its range of Writers’ Tears whiskeys throughout France from September 1.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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